Time to confine trampolining Boxers and flying pugs to advertising history books

Tuesday, December 4, 2018

There was a time when a baby promoting a pack of cigarettes or dressed-up chimps hawking tea were viewed as par for the course. Now vets are hoping that similarly inappropriate images of pets disappear from our television screens, billboards and social media channels.

The UK’s leading veterinary organisations say it’s time to address the irresponsible depiction of our furry friends across all forms of advertising to tackle the concerning normalisation of poor animal health and welfare.

British Veterinary Association (BVA) President Simon Doherty said,

“Images of cute, funny and cuddly pets grab our attention and pull at our heartstrings, so it’s no surprise that advertisers use them to be the face of their brand. While the individual pets in the adverts might be well-cared-for, our concern is with the way they are often depicted and its impact on the wider pet population.

“Often the welfare issues affecting the animals are not immediately obvious to an untrained eye, but we know vets and vet nurses are very concerned by issues such as the normalisation of potentially harmful or misleading behaviour and the use of popular breeds who suffer because of the way they have been bred. We hope all advertisers will adopt our new guidance, so that images of trampolining Boxers and flying pugs played for laughs will be relegated to advertising history books.”


Follow the link to read the article in full on the BVA website